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Jesper Odde MadsenThis site is not being updated any more as I don’t have the time to do so. But it will not be deleted, as least not in the near future.

Please go to my site if you are interested in my business, in research communication or in Horizon 2020. Thank you for visiting!


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Knowledge sharing at LinkedIn

Seems like the interest in my paper on communication shared at LinkedIn will never stop. Since April 100 people have asked for the paper, and new requests keep coming in. The paper is not rocket science but it seems to hit a “hot spot”.

I would very much like to exchange views and experience regarding communication in FP7/Horizon projects, so if you feel like sharing or have questions, don’t hesitate to post at our SCI-COMM group.

I think knowledge sharing is the way to enhance the quality of future projects, and in Horizon 2020 communication seems to be regarded even more important than before.

SCI-COMM will be the main platform for discussing and sharing experience, while this blog will contain background, summaries and other things not suitable for the LinkedIn platform.

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Higher priority to communication/dissemination in Horizon 2020

Seems that communication/impact is moving one step up in Horizon 2020, so far this is the evaluation model, weighted equally:

1. Scientific & technological excellence

2. Impact (communication/dissemination)

3. Implementation (management, etc.)

If you are interested, check out my new paper. It describes in short the tasks, challenges and pitfalls of the communication/dissemination part in a Horizon 2020 project. Feedback is more than welcome. Download it here.

In a Horizon group at LinkedIn this paper was shared 80 times within a week,  which indicates that the interest among the EU stakeholders is increasing.

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Possible pitfalls

Please join the discussion at LinkedIn!

For newcomers I repeat the purpose of the group: “A network in the field of communication within the international community of collaboration in European R&D projects”.

This is my list of possible issues regarding hurdles, challenges and pitfalls in project communication. The issues will of course vary a lot, depending on your/your company’s position in the project.

  • At project start, making participants realize the role of and benefit from communication.
  • How the communication Work Package relates to other parts of the project
  • Implementing the mindset that communication is a professional field, not only a tool or a question of popularising.
  • Leadership & charge: A non-communications person in charge of dissemination.
  • Conflict between communication goals and commercial interests/IPR
  • Different traditions and cultures among participating countries
  • Scientists and engineers’ ideas contra natural laws of communication
  • Conflicting interests in participants’ hinterland.
  • Convincing the Work Package leaders that communication must be an integrated part of the project.
  • Division of work or subcontracting.
  • To convince management that your experience and skills are just as heavy as e.g. the engineers, just in a different ballgame.

Rings a bell? Did some of these issues influence your project(s)? Or maybe something completely different?

I am looking forward to a lot of opinions and new issues!

Group address:

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Mapping the challenges

I am happy to see all you people in the group, now we are 25!

But why do we want to spend time at SCI-COMM? Exchange of experience and knowledge, of course.  But how?

My idea is to go for a specific milestone: A survey with e.g. 10-15 questions regarding the most common aspects of project communication. The objective is to map challenges and issues, and to point out the crucial, difficult points.

The frame is this:

  • Communication with external stakeholders
  • Internal communication
  • Collaboration within the project

Before I make a questionnaire, I would like to gather some ideas and input from you. So please drop me some lines on which issues you find important or difficult.

My guess – and hope – is that the group will be able to reach 50-70 members before I launch the survey, which will make it possible to gather experience from a broad range of projects/people.

So please spread the word – but only to people, who actually are working in this field. This will support fruitful discussions (and make “gatekeeping” easier for me).

Bye for now, Jesper

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